Public Service Announcements
A PSA is a video created to raise awareness and change public attitudes and behavior toward a social issue. PSAs often have a powerful message that sticks with the viewer, sometimes becoming part of society’s collective psyche. Middle School students are working collaboratively to write, direct, and produce their PSA assignments.
Effective PSAs:
are short (usually 60 seconds or less and 150 words long)
present one single issue
inform the viewer of key, relevant, and accurate facts
have a clear call to action (usually indicated through text on screen)
aim to leave a lasting impact (compelling point of view)