Public Service Announcements

A PSA is a video created to raise awareness and change public attitudes and behavior toward a social issue. PSAs often have a powerful message that sticks with the viewer, sometimes becoming part of society’s collective psyche. Middle School students are working collaboratively to write, direct, and produce their PSA assignments.

Effective PSAs: 

  • are short (usually 60 seconds or less and 150 words long)

  • present one single issue 

  • inform the viewer of key, relevant, and accurate facts 

  • have a clear call to action (usually indicated through text on screen)

  • aim to leave a lasting impact (compelling point of view)

 
 
Shannon Kirkland