Gimme a Break, Gimme a Break...Break me off a piece of that kit kat bar!

The past few weeks in music, the middle schoolers learned the importance of music in advertising. We listened to some jingles, new and old, and talked about how effective they were in promoting a product. They had not heard of some of the older one, sad day, but they were excited to hear their favorites. The culmination of this study was the Commercial Jingle Project. The students were divided into group and tasked with creating a product that had never been done before. Once they had their product, they used Chrome Music Lab to compose their 10 second jingle with lyrics. After that was completed, they wrote and performed a 30 second commercial to show off their jingle and promote their product. We had lots of cool and unique products like energy drinks, foods, gas stations, sippy cups, chairs, pest control, etc. It was amazing to see how creative these students could be and how they worked together! It was a lot of fun! I definitely will be getting some of these jingles stuck in my head…hey it’s good marketing!